Swiss Made

So, in the midst of seeking some of the cooler looking Swatch watches that I knew so well as a girl, I came across these ads. They represent an era in which digital technology was knocking everybody out the box.. As Casio introduced the calculator watch, Swiss watchmakers known for their expensive, luxurious watches knew they were in trouble. So- they decided to jump on the pop culture bandwagon and make affordable Swiss watches. Here are some of the first advertisements for Swatch watches.
Great marketing for 1983 - Tweak the peek of core family values.